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  • 2019 Series win-2nd-3rd - -
  • 2019 Total prize money

  • Sire-Dam -
  • Owner
  • Trainer

What a difference six weeks can make.

After Advertise beat only one home in the QIPCO 2000 Guineas, Martyn Meade shut his stable down because of concerns about the health of his team.

The trainer’s approach was vindicated when Advertise, who had been a leading two-year-old, regained winning form back over six furlongs equipped with blinkers in the Commonwealth Cup by a length and a quarter from Forever In Dreams.


It was the Manton Estate-based trainer’s first Royal success.

“He was pretty special over six furlongs last year, but the problem was I had trained him to run the mile and getting him switched off we thought how do we jazz him up again so maybe put the blinds on, just so he knows he has to sprint,” Meade said.

“Luckily, it did the job as he jumped and went. Clearly, that demonstrates that this is his distance, if we can step him up a bit then clearly we will.

“It has been a difficult year, the horses were running very flat to start with, a good example was Advertise in the Guineas – it was so disappointing as we went here with high hopes. We were always a little bit worried whether he would get the mile or not, but certainly we thought he would run better. Then you’ve got to pull up stumps, but it is really difficult with a yard full of horses.

“It shows we are back. From our point of view we had a couple of really good runners, then you have confidence going again, inevitably you have a few who don’t run to expectations, the main thing you have to target these things go for it and hope everything works out on the day.

Coming into today we had absolutely nil confidence, you never know despite how well they are working at home.

“It’s huge elation – to win a Group 1 at Royal Ascot, it doesn’t get much better than that – but there is certainly relief because the horses have been a little but under par. It’s brilliant, brilliant, brilliant.

“He only had one bad run in all fairness, in the Guineas, but it is very easy today – everybody writes horses off pretty quickly and think “he has run poorly, maybe he didn’t train on” and all that sort of thing.

“I have always had great faith in him. I thought let’s go back to basics, where we were before over six furlongs. We know that he is brilliant at that, so if I can just reproduce what he was doing as a two-year-old, that shouldn’t be a problem.”

Advertise started 3/1 favourite for the Darley July Cup on his next start and again run well to be second, although he was nearly three lengths behind the Aidan O’Brien-trained Ten Sovereigns, who had been fourth behind him in the Commonwealth Cup.

Meade said: “It was a bit of a muddling race, but the winner ran really well, what can you do? It was just a shame that we held him so well at Ascot.

“The ground was different today and he just didn’t quicken out of it as one would have hoped he would have done. If we could run it again it might be a different result. But we can’t, so that’s it. There is no disgrace.”

Advertise went one better next time in the Group 1 Larc Prix Maurice de Gheest at Deauville, beating Brando by a neck.

As a two-year-old, Advertise was hard to fault.

He won on his debut at Newbury, plus landed the Group 2 Arqana July Stakes at Newmarket and Group 1 Keeneland Phoenix Stakes at the Curragh.

Also, he finished second to Calyx in the Coventry Stakes and was runner-up to Too Darn Hot in the Darley Dewhurst Stakes.




BCS Career statistics

Year Wins-2nd-3rd Prize money Group 1 wins Archived results